Product design studio · Bratislava & remote across Europe
IceBear is Martin Puškáč's independent studio — helping finance, insurance, legal-tech and enterprise teams turn difficult problems into products people can use, and teams can actually build.
Nielsen Norman Group UX Certified. 12+ years of product design across banking, insurance, legal-tech and enterprise software.
What we do
Investment platforms, risk tools and client-facing journeys where the interface has to explain consequential decisions clearly.
Document-heavy processes and AI-assisted review, designed so the expert stays in control of the decision.
Dense data, multiple user roles and systems people rely on to do real work every day.
Research and evaluation that turns an unclear problem into a defensible next step.
Selected work
Much of this work sits under NDA. What's below is the shape of it — full case studies are available on request.
Enterprise · Customer-experience analytics
Lead Product Designer, 2023–2024. Redesigned a large-scale analytics platform used by tens of thousands of daily users across hundreds of brands — moving from dense dashboards to a system built around what users needed to act on.
Confidential engagement · full case study on request
Banking · Decision support & internal tools
IceBear designed Smart Risk and an internal support application directly for Credit Suisse. Martin's broader background in this space includes the investment-platform work recognised with the Celent 2020 Model Wealth Manager award for Client Experience.
Selected details shown · full case studies on request
Legal-tech · AI-supported workflows
Product design for an enterprise legal-technology platform, where source material changes, expert review matters and AI-assisted answers need context and traceability.
Confidential engagement · full case study on request
What we're building
A pre-release UX, accessibility and interface review for fintech and regulated product teams — the studio's expertise, turned into a focused, repeatable service.
Martin Puškáč
Founder, IceBear
I'm Martin Puškáč, a senior product designer with 12+ years across banking, insurance, legal technology, enterprise software and AI-supported products. The challenge is rarely making an interface look better — it's making complex systems easier to navigate, easier to trust, and easier to make decisions in. I founded IceBear to work directly with product teams on that problem, without agency layers or handed-off delivery.
My work often starts before anyone should be drawing screens: understanding the business context, speaking with users and specialists, and separating symptoms from the underlying product problem. From there I can define the direction, design the critical experience, and stay involved as it moves into delivery — including long-term product ownership, such as leading design for the analytics platform Rankacy.
IceBear is deliberately small. The value isn't scale — it's direct senior involvement, technical fluency that keeps the work feasible, and long-term partnerships instead of one-off projects.
Contact
You don't need a finished brief. A short description of the product and the decision in front of your team is enough to start.
Prefer email or a call? Write to martin@icebear.sk or call +421 911 526 183.
