Technology – Custom assets and tools – Repository of preauthorized assets and tools – UX Lab
The winner is?
How does it look?
What is Sitecore? Web-based Content Management System (WCMS) with Online Channel Optimisation. Strengths – Multiple strategic OCO offerings have it well placed as companies try to increase ROI – Good multilingual and multichannel support Weaknesses – Can have a high cost and long implementation time – Not as good for B2E initiatives – Not ideal for LAMP customers
A/B testing involves testing changes to a web page against the current page elements, content and or design with the goal of improving conversation rates. Testing allows you to perform website optimization without guesswork since all the decisions you make will be based on which ones produce positive results from collected data. Testing – A/B Test